The Confident Copywriter

Copywriters are often referred to as “freelancers”, and we are. Yet, the term ‘freelancer’ can refer to any writer or artist who independently sells their services to a variety of employers without engaging in long-term contracts. Therefore, underneath the ‘freelance umbrella’, we might find graphic artists, logo designers, web programmers, SEO professionals…as well as copywriters.

Copywriting requires different skills than those needed for other types of writing. If you want to write the next great novel, develop a killer dissertation, or create a technical manual, these are all good projects…but they have nothing to do with copywriting.

Copywriting is the skillful use of words to promote a business, individual or concept. In other words, promotional writing. The goal of good copywriting is persuasion…when a client comes to you for copywriting assistance, he or she is really asking you to convince readers to buy the client’s products or services. Therefore, copywriting may include writing website copy, product descriptions, free reports, white papers, email blasts, articles, ebooks, press releases…and more.

Website copywriting is not only designed to persuade, but to drive traffic (buyers) to the client’s website. A key objective of website copywriting is search engine optimization, the process of helping the client achieve a higher search engine ranking through the use of repetitive keyword, strategically placed throughout the copy.

Need additional help getting your copywriting business going strong? Feel free to contact me for one-on-one assistance.

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