The Confident Copywriter

Allison Nazarian is a copywriter in Boca Raton, Florida. But she’s not just any copywriter. Allison has uncovered a secret, and it’s a good one. Pay attention.

Allison operates TheCopywritingStore.com and the AllisonMediaGroup.com, writing copy for a variety of clients like many of us do. But Allison doesn’t just write…she teaches.

That’s right- she teaches her clients how to write for the Internet, so they don’t have to pay her every time they need new copy in the future.

How is that a good secret, you ask? Isn’t it terribly counterproductive to her profit margin?

To explain the beauty of Allison’s secret, I must reveal one of my own. Some of you have heard this story already, so feel free to grab a cup of coffee while I retell it.

I began my copywriting career in September of 2006. It was a complete accident. You can read all about it here, on page 5.

The copywriting industry is highly competitive, but it was even worse four years ago. I learned quickly that no one was going to help me. I couldn’t understand what everyone was so secretive about. Turns out the issue was that I might steal their clients.Yet, there was always plenty of work for everyone, so I didn’t quite get that. Anyway, this made me upset, confused, angry…so I did what any feisty young copywriter would do: I swore that, if I became successful, I would offer my advice for free to other copywriters, so they could avoid the struggles I faced.

Granted, that may not seem very revolutionary now, with free advice lurking around every corner, but it was a stunning concept in 2006. My peers thought I had gone crazy. “Why give it away when you can charge for it?”, they would ask. But I knew my plan was a good one and slowly, over the last four years, I’ve worked to get where I am now, offering my own brand of copywriting advice here on this blog, via The Copywriters Business Network, through my group on SoAct, Free Help for Copywriters, and many other forums.

Granted, not everyone agrees with my methods or my opinions, but that’s ok, because I’m dancing to my own beat.

Anyway, back to Allison…

It seems Allison has discovered what I discovered, and what many of the world’s most enlightened marketers already know: When your customers succeed, you succeed. Rather than continue on with the same old ‘fee for service’ projects, Allison got the bright idea to teach her clients how to write dynamic copy, thereby smartly elevating herself to expert status. Now, she’s not just ‘that copywriter’. She’s the teacher. Pretty smart, huh? On top of that, Allison secures clients that might never have had the money or inclination to hire a copywriter. These clients know that, by aligning with Allison, they only have to pay once for a lesson that can save them thousands over the life of their business. Another very smart win/win.

Allison Nazarian is just one example of what can happen…(with no investment other than engaging that most impressive of tools that lies right between your ears)…when you think way far outside the box.

I hope this will motivate you to revie your own business model and look for opportunities to surprise and delight your clients.

Here’s the thing. We live in a very noisy world. It’s not easy to stand out. But somewhere in the hubbub of your day, there is a kernel of greatness just waiting to be plucked. When you finally discover it, it could very possibly be the one thing that transforms your business, your brand, your personal success. As Gary Vaynerchuk says in his fun, fascinating book, Crush It!, “If you want it badly enough, the money is there, the success is there, and the fulfillment is there. All you have to do is take it.”

Get going!!!

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