The Confident Copywriter

If you’ve been trying to get in on the conversation on Facebook or Twitter, but you’re left feeling like a wallflower at the prom, welcome to the club.

Social media is no fad (as many once thought). It’s here to stay, and must be integrated into any current or future marketing plan…yes, even for copywriters. Especially for copywriters! You don’t have to become an addict; just proficient enough to use and benefit from these revolutionary marketing tools.

Social media is a proactive opportunity to be in the right place at the right time…when someone needs YOU.

Think of it like this: Your neighbor invites you next door for a party. As you walk in the door, you see hundreds of other guests. They are clustered around in groups, heads together, talking quietly about something seemingly important. You murmur hello and scurry to find the host. You ask her, “What’s everyone buzzing about?” She responds, “Everyone in that room is a business owner. They all have the same problem…finding a qualified, professional writer. That’s why I invited you!”

I want to go to that party!

Social media networking offers the unprecedented opportunity for one lone person to begin personal and professional friendships…which lead to provocative threads of conversation….which lead to creating resources and individual networks…which lead to in-depth exchanges…that eventually lead to building off- and online communities…which can achieve big goals: increased profits, an impact on the greater good, worldwide attention for your favorite cause, etc…the likes of which has never before been available without a huge advertising budget.

When combined with other hot tools, like podcasts, videos, ‘meetups’, or a newsletter, the results can be even more astounding.

The value of social media is not profits. I can hear you analytical types right now, wondering how ROI can be measured from these efforts. The value of social media is “goodwill”…and the camaraderie that, since the dawn of man, has formed the real foundation for success. The profits come later.

Social media is the golf course of the 21st century. And you never get rained out.

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