The Confident Copywriter

Are you a “feverish selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy”?

In other words, are you a whiner?

The quote comes from Irish playwright George Bernard Shaw, who lived from 1856-1950. Apparently the human race hasn’t changed much since then. Everywhere we turn, someone is complaining about something.

In business, this is serious. The marketplace moves at a feverish pace. Today’s trend is tomorrow’s joke. Never before in the history of business has it been more important to ensure customer satisfaction.

How can you improve customer service in your business? By improving your own attitude first.

Several days ago, I was at the grocery store’s deli. Behind the counter was a dour woman who did not look up once as I rattled off my order. As she cut the meats, I mentioned how pleased I had been with my last order. The food was delicious and my guests were surprised the deli grocery store produced such good quality.

The woman immediately stopped the slicer, turned to face me, and said very deliberately, “I really appreciate that. All we ever hear are the complaints. Would you mind walking over there and telling my manager? She’s the one in the red shirt.”

Of course, I did tell the manager, and she was equally thrilled. She asked me to go to the customer service counter and fill out a satisfaction card.

As the saying goes, it all runs downhill. Apparently, before I arrived on the scene, many customers had complained; the manager was informed; and she informed the workers. Repeatedly.

After I completed the satisfaction card, the woman at the counter glanced at it briefly and exclaimed, “Oh goodie! A compliment!”

Geez.

I’ll tell you though, with all the negativity in this world, it was great to put smiles on their faces. And it probably took 15 seconds out of my day.

It is important to let a business owner know when you are less than satisfied. Just don’t forget to also let them know when they’ve done something well.

Positivity begins at home. Super-charge your business with a positive outlook, and let me know if it doesn’t change things for the better.

I’m positive you’ll find it does.

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