The Confident Copywriter

Well, someone has finally done it…taken the old concept of bartering, combined it with the new concept of social media marketing, and created a brand-new value for the common Tweet.

Leif Abraham, a New York marketer who co-founded “Pay with a Tweet” with Christian Behrendt, tells us, “In general all content creators and marketers want to create buzz for themselves, their brand, product or service. [Pay with a Tweet] is perfect to create a quick buzz around you, your service and your products.”

Officially launched about three weeks ago, Pay with a Tweet allows you to pay for items like a downloaded paper, retail goods, a song, by exchanging the item for a Twitter message. The idea is to use word of mouth marketing to generate buzz for the item, effectively promoting the brand, artist, or retailer.

Abraham and Behrendt envision a platform where online retailers can sell product samples and offer discounts to customers willing to tweet about the product. To benefit, retailers would register on the website and receive a button to embed on their own websites. The merchant can post the message they want ‘buyers’ to tweet so one exact brand message goes out over the digital airwaves. Additionally, the merchant can attach a noneditable URL directing consumers to the merchant’s website. Tweeters may, however, add brief personal comments to the merchant’s message.

Sounds interesting so far? What is less clear is whether any merchants have registered for Pay with a Tweet, or specifically where revenue originates. Still, it’s good to see creativity is alive and well. Only time will tell if this is a concept that catches on with the buying public.

Your thoughts?

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