With the frenzy of the holiday season long gone, are clients giving you less work…or more? Does it seem like referrals and leads are drying up in the January freeze? Inevitably, the post-holiday season can slow things down, as clients now turn their attention to pressing issues, like tax season. Actually, this is the perfect time for networking.
Celebrate with New Connections
Did you make new connections in person over the holidays? Those new ‘friends’ can feed you all through the coming year. Choose those with the greatest potential and hit the circuit to follow up and expand your friendship to business.
Tips for Better Networking
- If meeting in person, dress for success, no matter the basis of your connection.
- Respect your relationships. Hard sell cold calls belong in 1982. This is an opportunity to meet new people and let them know who you are. Apply the lessons of social networking here – people like to do business with those they trust. Your goal is to make new friends, share a bit about yourself and learn about them. Even if this person is not right for business, he or she knows hundreds of people who may be.
- Whether online or off, be a good listener. No one likes a conversation hog.
- Continue to share willingly. Coming down from the holidays is tough for everyone. Continue on with a giving spirit, being available to help, answer questions, offer feedback…and carry goodwill right thru to summer.
- Make use of ‘downtime’. If things are a bit slow, use the time to think up fun initiatives, recalibrate yearly goals, organize files, or anything that will move your business forward.
- Be grateful. Show loyal clients they are appreciated all year long. Send a thank you note expressing your appreciation and excitement about working together in the future. Clip a relevant article and include it. Offer clients a discount to jumpstart interest (Call it a pre-Spring loyalty reward!)
- Be generous…with your time, your opinions, your expertise. Stop focusing on the money and focus instead on value. It may feel like a slow climb, but it truly makes a difference.
- What are your ideas for stimulating post-holiday activity among your prospects and clients?